Stocking up: Flickr & Getty Images
The ever popular Web 2.0 image service Flickr and long time stock photography giant Getty Images announced yesterday that they will soon come together in a joint venture. As a frequent user of Flickr and looking to upgrade my camera (to a Nikon D300) - this is all very, very interesting.
The Flickr Blog states:
You all take remarkable photographs. From documenting momentous change to capturing the small precious moments around you, the Flickr community has been sharing some remarkable photographs for over four years.
Team Flickr has long wanted to create a way to make it easier for those who use photos as a part of their daily business to do so in a way that respects the talent and rights of our members.
The great folks at Getty Images and Flickr are joining forces to create a collection of royalty free, rights ready and rights managed photographs. This announcement is just the first step and there’s a lot to do before we launch. We’ve created a FAQ to address what we think will be the initial questions.
The Getty Image Press release states:
“We are excited and proud to be partnering with Flickr to offer our customers even more choice for their projects. Our customers will be able to select and use the best imagery from a fresh collection of high-quality images chosen by us from Flickr’s diverse and prolific community,” said Jonathan Klein, co-founder and CEO of Getty Images. “Flickr is the ideal partner as we continue to move the imagery industry forward by offering the broadest range of high quality digital content to our customers.”
Getty Images will be the exclusive commercial rights manager of the photos selected to become part of the collection. Flickr members will benefit from Getty Images’ global sales and distribution teams helping to market their images and from Getty Images’ expertise and experience in rights and clearances of visual content. Getty Images’ customers will benefit from the fresh, unique and individualistic perspectives of members within Flickr’s global community.
It’s an interesting move, Getty Images and Flickr are combining for the largest and most comprehensive stock photography library; Flickr currently holds upwards of 2 billion images. Getty will have it’s team of photo editors sift through user authorized Flickr photo streams and select images they feel meets the Getty Image standard and will then offer the image to Getty clients.
So it looks very unlikely that the poorly lit pictures you hosted on Flickr for your Pyrex Bowl eBay auction will have a chance at making the cover of Time Magazine anytime soon. Keep in mind that images shot with sub-par digital cameras may carry less consideration due to their resolution size. The better the resolution and quality - the more likely an image will make it to publication. Getty’s suggested digital camera’s and models are:
- Nikon: D2X, D2Xs, D3, D200, D300
- Cannon: EOS 1D (Mk 1, 2, 2n & 3), 1DS (Mk 1, 2 & 3) 5D, 30D, 40D
- Leica: M8
- Olympus: E3
Though, it is still unsure what Getty’s take on image requirements, quality and resolution from Flickr will actually be.
Depending on individual rights assigned to images, Getty’s clients pay anywhere from $29 to $200,000 for usage rights to an image. For the photographer, this means a check of roughly 20% - 40% of the licensing fee depending on the client’s purchasing terms with Getty. This makes me wonder not just what amateur photographers think about this new opportunity, but what Getty’s current roster of represented professional photographers feel about the deal… Will this dilute the pool of revenue for those who have depended on an exclusive partnership and representation with Getty?
Flickr is stating that the final phase to the venture could take anywhere from a few months to a few years to implement while they design an interface for the Getty editors to navigate through their database. Though, they are hoping to having it online later this year.



