Oh, Again & Again…

Published on May 15, 2008 and filed under: Apple, Of Interest

For those of you who might have missed it, a music video created and directed by Dennis Liu went viral on YouTube last week. Now, I’m not a big fan of linking to YouTube (purely personal aesthetic reasons) but this clip isn’t on Vimeo. So, here we are…

Set to the music by The Birds And The Bee’s with their a song called “Again & Again,” Dennis showcases just about every aspect of an Apple computer.

For Apple, I figured it was a cool idea that shows the beauty, style, and most importantly - the function of Apple computers. People think they’re really cool looking, and I totally agree, but they are also wickedly powerful machines.

At the young age of 23, Dennis is currently a producer at an advertising agency. He was looking for a way to break into the creative and directing scene which, as he states, is a very competitive industry. Dennis wanted to create a commercial music video in the genre and theme of what he feels Apple Inc. would create themselves.

The video titled “Apple Mac Music Video” took about a month of planning and three months to execute.

TUAW has recently published an interview with Dennis about his video and the response it has received so far.

2 Comments so far...

  • totally hypnotic! I recognized my screensaver!

    carrie — May 15, 2008 at 6:03 pm
  • That only took 3 months to make? wow.

    Rosanna — May 22, 2008 at 11:16 am
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